Maps (Local)

1. GBP – Google Business Profile Signals (Proximity, categories, keyword in business title, etc.) 25.12%
2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%
3. Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%
4. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%
5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%
6. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%
7. Personalization  5.88%
8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%

Organic

1. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 27.94%
2. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 26.03%
3. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11.5%
4. GBP – Google Business Profile Signals (Proximity, categories, keyword in business title, etc.) 8.85%
5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8.41%
6. Personalization  7.32%
7. Review Signals (Review quantity, review velocity, review diversity, etc.) 6.47%
8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3.47%